Evaluation-Q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Andrew Goodwins theory of codes and conventions consist of 4 things:

• Thought beats- Editing the video so that the clips change on the beat.
• The use of Narrative and performance during the video. Creating a narrative that can Aplify, illustrate or disjuncture the lyrics of the song.
• Creating a star image. This means that the whole video is based around the singer and is aimed at promoting the singer.
• Using technical codes. These consist of editing techniques, camera shots types of sounds and how the video generally holds together. 

The general definition of a convention is something that is recognized by an audience and is accepted.