Andrew Goodwin

In 1992 Andrew Goodwin wrote a paper called 'Dancing in the Distraction Factory'. It was all about how the music,lyrics and the band should link to the visuals in some sort of way. You can either Illustrate, amplify or disjuncture this.

For example:

• Pop music- everyone jumping around, bright colours, being happy. 
• Indie music- People sat round a campfire, someone playing guitar, telling stories, very laid back atmosphere.

If Illustrating the music should always cut the beat, the images should demonstrate the lyrics either literally or emotionally, and the band should look how they normally would.

If Amplifying the music may be off the beat, the lyrics add a story to the song giving it a narrative and the in the band the singer is dressed as a character in the narrative.

If using it to Disjuncture, the music is primarily off the beat, like in dance videos, the images don't match the lyrics which is used for very popular artists, and the band image completely changes from what it usually is and sometimes isn't even in his video.


His five main theories were:

• The use of thought beats
• The use of Narrative and performance during the video. As well as being a story the video is also an advertisement for the song and artist
• Creating a star image, this also helps promote the artist
• Relating the visuals to the song
• Use of technical codes- camera angles, mise-en-scene etc.

In my video I am going to use thought beats because it gives a starting point as to where to put the cuts in the video. I am also going to use narrative and performance in it as we are going to have it jumping from him on his own to a narrative involving him, which then includes star image because the narrative part of the video is all about him.
I think that our video amplifies the lyrics because the cuts are on the beat but the narrative doesn't exactly link to the lyrics, however there are moments where we are going to include shots in the video which the lyrics  mention, for example when the lyrics say the wolves will cry we want a similar sound. Also we are including the singer in the narrative.
This information also informs me as to how my music video is different from others and what other types of music videos are out there at the moment. For example Meghan Trainor's 'All about that bass' uses the star image as the whole video is about premoting her as an artist. The images in her video, very much, disjuncture because they dont really relate to the video. However, you take something like 'Roar' By Katy Perry and this video still uses the star image but i would say it Illustrates as the song is talking about a personality changing and it's like she has this tiger inside of her.