Poster-Updated

I stuck my poster on the wall in our editing suite with a piece of paper taped next to it to get feedback from general people. All the feedback was constructive and helped me change a lot of smaller things. Here it is stuck on the wall.

A lot of the feedback was based around some of the fonts not looking right and not fitting with the genre, and that some of the titles needed to be bigger. They liked the image and said it liked to the video really well. I have taken on people's comments and have edited my poster. Here is the updated version.

I have changed the fonts at the bottom so that they are the same and link more to the genre; I have increased the size of the words 'Bleeding out'; I have added a drop shadow on 'Imagine Dragons' in a light green colour so that it stands out more; and finally I created a new layer under neath the image and made it darker, then erased the top layer on the sky and bushes, just so it wasn't as bright. By changing my poster according to my feedback I am making it more appealing to my audience. I have also added the web address for the band at the bottom and the amazon logo. This is to show that this cd will be valuable to buy on amazon and it is another platform that people can get hold of their music. The web address allows access into their world where fans can get more information, usually about things like tour dates, merchandise and information about the band members.

Audience reception theory

Audience reception theory is based on the way audiences interpret different texts. Some say that it is a newer version of the reader response literary theory.
Audience reception theory came about around the 1970's/80's and was on the work done by sociologist Stuart Hall. It was a way of characterising the wave of audience research and it went away from the idea that media had the power to directly cause a certain behaviour in an individual. It was also to show that audiences aren't passive. They engage when viewing a text and like to think about what they are watching.
This theory stated that texts are encoded with a meaning or with messages put in by the producers, which are then decoded by the audience. There are three types of readings which the audience will pick up on:

• Dominant/ Preferred
• Negotiated
• Oppositional

A dominant reading is where the audience decodes the text as the producer wants them to and then generally agrees with it. For example watching a political speech and agreeing with it.

A negotiated reading is where the audience accepts, rejects or refines elements of the text. This is like neither agreeing or disagreeing with a political speech

Then finally a oppositional reading is where the dominant meaning is recognised but then rejected due to social or cultural context. This is like completely rejecting what one of the political candidates is saying.